Recently, Moxiang, the summer practice team of the school of foreign languages, arrived at Sanlian bookstore on the Middle Huaihai road in the Luwan district to make a study about physical store.

Before this inspection, Moxiang team had treated the Sanlian bookstore in Hong Kong as an example and discussed the study of the physical bookstore’s marketing direction under the era of e-commerce. Subsequently, the team found a bookshop together with the instructor, and had a conversation with the bookstore’s owner. Team members made a interview about the conflict of interest between online shopping and physical bookstore, the change of marketing strategies as the physical bookstores in the Internet times, and the good qualities which cannot be surpassed. The person in charge of the bookstore gave his attitude and response, which let the team members know the marketing stratege of the bookstore and Sanlian bookstore mainly sell not the interest supreme fiction, but more about some books of deep thought. Although this particular management cannot obtain sudden huge profits, it also has its unique charm.

Under the era of e-commerce, the survival of the physical bookstore is really worrying. Fortunately, the physical bookstore still has its aspects which cannot be completely replaced. Unique atmosphere and environment the physical bookstores have are the things which Internet bookstores cannot far more satisfy the readers. Therefore, the physical bookstores are irreplaceable temporarily, but they need to adapt to the change of the era and change marketing strategies to attract customers.